There was a time when little girls who wanted to wear color were basically limited to pastel shades – even when it came to swimsuits.  Now, we have nothing against pastels – some of our fabulous designers, including Shade Critters and Lil Lemons, offer an exciting and up-to-date spin on pastel swimwear. But we believe in our heart of hearts that the awesome girls we’re raising should live in a world of full-blown color.  

The designers at Stella Cove obviously agree!

Check out the fabulous color combinations in this Stella Cove Orange & Blue Striped Bikini.

The colors, print and ruffled accents are all on point when it comes to this season’s styles. You’ll also be happy to know that it’s made with UV 50+ sun protection built right in.

With fabulous colors as well as trendy metallics and pom poms, your little fashionista will adore this Stella Cove Blue Pom Pom Bikini, too.  And you’ll love the UPF50 sun protection.

Today’s designers have also put the old idea that young girls shouldn’t wear black to rest. Thank goodness!  Can you believe how cute the Stella Cove Pom Pom Bikini is in black?!

Color and pattern will also shine - at either the pool or the beach - with this Stella Cove Heart Swimsuit.  If you’re feeling a continental vibe with this look, perhaps it’s because this lovely one-piece swimsuit is made with UV 50+ sun protection from Europe

You won’t see anything else like this at the pool this summer! Let your special little lady sparkle as only she can in this Sequined Color-Changing Cactus One Piece Suit from Shade Critters!

Swipe up on the sequined cactus and it’s magenta; swipe down and the cactus is sparkly silver. Both colors pop against the navy and white stripes. The suit is fully lined and it’s designed with American imagination and ingenuity in the USA and incorporates UPF 50+.

Shade Critters updates pastel pink with this cool one-piece suit that makes every day feel like a vacation. The Shade Critters Vacay All Day suit is made in the USA of nylon/spandex, is fully-lined and offers UPF 50 sun protection – so your little babe really can “vacay all day!”

Lil Lemons picked up on another fashion trend – or two – with their Lil Lemons Gingham Ruffle Bikini. It’s perfect for a day at the beach or the pool.

And talk about popular trends…

Check out this Submarine Swim Unicorn Zip Up swimsuit! With glittery gold unicorns prancing across a fabulous backdrop, it’s no wonder it’s our most popular one-piece suit. If you’re already a fan of Submarine Swim’s line of colorful and creative swimwear, you probably know that the brand tends to run small.  If this is your first introduction to this line, you should know that it’s a really good idea to go up a size when ordering.

And if  unicorns are a must-have at your house, you can also check out this great two-piece from PilyQ!

Our PilyQ Fringe Unicorn Patch Two-Piece Bikini combines a whole host of trends for one very fun look – fringe, patches, shimmer and sine and of course unicorns!  It’s no wonder why this PilyQ swimsuit, which fits true to size, is such a favorite.