Tutu du Monde encourages girls to dream

Devon McManama

Posted on February 19 2018

tutu du monde

We have noticed a pattern in the world of children’s fashion. So many of the leading designers of clothing for girls have been inspired by their own daughters – just as Devon was inspired by her amazing daughter, Kayla, to open Me and Kay! 

There’s For Love & Lemons co-founder Gillian Rose Kern, whose first child inspired the launch of For Love & Lemons kids line, Lil’ Lemons.  Tiffany Gibson launched Harlow Jade after her daughter, Harlow, was born.  Amy Chang named her children’s fashion lines, including Hannah Banana and Baby Sara, after her two young daughters. 

And then there’s Andrea Rembeck, the creative spirit and innovative entrepreneur behind Tutu du Monde.  As The Syndey Morning Herald in her native Australia reported, http://www.smh.com.au/nsw/fashion-obsessive-daughter-led-mother-to-a-clever-idea-20131215-2zfa9.html, “When Andrea Rembeck's daughter turned four, she decided to dress only as a ballerina, fairy or princess.”

''As soon as she could express herself, Alyna refused to wear pants,'' Andrea told the newspaper.

The Disney costumes just weren’t going to cut it, so, as the Herald reported, “In a bid to avert tears each morning, Rembeck reached for the tulle and had some tutus made.”

Once Alyna’s closet was adequately supplied, Andrea took some of her designs and had 100 tutus made up. They sold out within a week.  That was in New South Wales, Australia in 2009 – less than 10 years ago – and now Andrea’s Tutu du Monde is a successful global enterprise.  How’s that for a powerful female role model!

In that time, Andrea’s commitment to authenticity, quality and craftsmanship has not wavered. Neither has her commitment to allowing young girls to express themselves. As the company’s website says, “Tutu Du Monde enriches every little girl’s desire to dream.”  And with Andrea’s success as an example, Tutu du Monde also broadens the scope of what every little girl may be dreaming about. 

Andrea may draw inspiration from “the delicate and the divine, the vintage and the antique,” as the website explains, “expressing her creativity with a contemporary spin and couturier’s eye.” But perhaps a generation of young women are growing up now who will find inspiration in her success in the business world.  How cool would that be?!

Still, it is hard to conjure images of power suits and pumps when you’re looking at the Tutu Du Monde Blue Bird Tutu Dress, the  Tutu du Monde Musical Fountain Dress, the Tutu Du Monde Midnight Shadow Tutu Dress or any of the other imaginative designs from Tutu du Monde available at Me and Kay.

“Capturing the spirit, innocence and freedom of childhood, the essence of Tutu Du Monde shines through each exquisite piece.” That’s the way their website describes these incredible designs and we aren’t about to argue with them. It’s a perfect description of these outfits that celebrate the imaginations of little (and big!) girls all over the world!

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