Lane Huerta began dreaming and designing in rural North Carolina, where as an only child, entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Longstocking and Punky Brewster as her earliest inspirations.

In her teenage years, Lane launched from her Southern upbringing into the dynamic cloister of Boston’s Walnut Hill School for the Arts, studying foundations and meeting creative kids from all over the world. After attending UNC School for the Arts, Lane set off out West, landing in the cultural mecca of San Francisco. She tended bar at the famed Fillmore and Warfield theaters and refined the art and craft of graphic design with renowned rock poster designer Frank Kozik, along the way picking up the skill of screenprinting and a penchant for a bright, blocky aesthetic. A self-taught seamstress, Lane added textiles to her toolbox while working for international purse designer Mary Frances, who served as a creative business mentor and friend.